Search Engine Optimization is an ever changing and rapidly evolving animal. Even the people who make it their business to keep up with the changes are sometimes at a loss to explain what they mean to your website and your online business efforts.
Even so, there are still a few time-tested strategies that work now and probably will continue to work for the foreseeable future. However, it's still critical that you keep up with the latest strategies, or at least hire someone knowledgeable enough to do it for you. You might even have someone on your staff who is not intimidated by technology, and who would be willing to learn the skills necessary to accomplish some ongoing SEO tasks for your company's web presence. But, if you're an ambitious do-it-yourselfer, here are a few tips that should prove fruitful.