Why Does SEO Matter?

A Few Tips to Get You Off on the Right Foot

SEO Local Search by Social Media Toolworks

Search Engine Optimization is an ever changing and rapidly evolving animal. Even the people who make it their business to keep up with the changes are sometimes at a loss to explain what they mean to your website and your online business efforts.

Even so, there are still a few time-tested strategies that work now and probably will continue to work for the foreseeable future. However, it's still critical that you keep up with the latest strategies, or at least hire someone knowledgeable enough to do it for you. You might even have someone on your staff who is not intimidated by technology, and who would be willing to learn the skills necessary to accomplish some ongoing SEO tasks for your company's web presence. But, if you're an ambitious do-it-yourselfer, here are a few tips that should prove fruitful.

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What Is Reputation Management?

… And Why Should You Care?

Reputation Management from Social Media Toolworks

The Internet is a huge collection of information. Everything you do and say online leaves a footprint and affects people's perception of you as a person and a professional. In fact, 48% of Human Resources professionals and recruiters prefer to browse through personal websites when making a decision about whether or not to hire a person. Consumers basically do the same thing when shopping online.

Search engines catalog everything you do online, from your social media participation to press releases and blog posts. Unfortunately, the internet has far greater reach than gossip in a small town. So, even if you don't care what people think about in your real life, your online activities must be managed well in order to protect your business.

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