Web video is one of the most powerful online informational, educational, and marketing tools available. We have video content and production strategies that allow us to develop, produce, and distribute web video most effectively and affordably. We recommend producing a series of short informational videos of your own, and spreading them across the internet in order to raise awareness and drive traffic to your website and/or storefront.
Using Video Sharing Channels
YouTube is the second largest search engine, according to ComScore, with 50% more searches than Yahoo!, and 180% more searches than Bing. YouTube has 300 million visitors every month watching more than 12 billion videos.
As a social medium, Veoh, YouTube and the other video sharing sites feature user-generated content and facilitate video sharing, commenting, rating and the ability to create special-interest channels. Businesses participate by providing answers to users’ questions, how-to content, product reviews, instruction, expert opinions, etc. These attract friends and subscribers who share the same interests and can interact with each other; users look for videos to entertain and inform.
Video sharing platforms, like Vimeo, YouTube, and others, are great forums for establishing “social authority” that businesses should seek for the topical areas most related to their services or products. According to Dr. Pamela Rutledge, Director of the Media Psychology Research Center, “One of the tenets of social media is that you can’t control your message, you can only participate in the conversation.” By building social authority in a subject area, a business can participate, and become a relevant influence, in this “conversation.”
MetaCafe, Daily Motion and over 50 other video sharing websites are changing the way we view media, the way media is produced, and ultimately the media that is available to us. But most importantly, they have put the tools of video media production and promotion in the hands of almost every business, even those with limited promotional budgets.
|“David Perkins is the best there is in the business! If you want to promote your business and boost your revenue, you need to do yourself a favor and meet with him. He is extremely knowledgeable with everything that has to do with an online presence. He goes above and beyond for his clients!”|
|Casey Amorosi , Amorosi Insurance Agency|